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I love these one word collectible categories, like 'Games', because that one word often covers a multitude of high profit items, such as board games, playing card games, computer games, classic board games, pinball games, and many more. So many categories means you'll never run out of games to buy and sell, even if you specialize within your niche and target such as classic board games or exclusively wooden items, and also helps you develop a popular following on eBay as THE place to buy games.
Benefits of specialising in one product type with such plentiful sub-categories include:
* You can create an eBay user ID and Shop Name that reflects exactly what you sell and this helps attract buyers on and off eBay. In eBay's Shop pages potential buyers can key in words to describe a product, in this example 'Game' will be commonly used, in which case all shops stocking games will appear in the return listings, with or without 'game' in their User ID or Shop name. But your details will also appear every time someone searches shop names with the keyword 'Game' if your ID is 'gamesman' and your shop name is 'Game Seller'. But you'll be missed out altogether when someone keys 'Game' into the shop search box and not the product box where, for example, your ID is 'buyfromus' and your shop name is 'Get It All Here'.
* Potential buyers for one game you list will often check your other items and, seeing that you specialise in games, they'll bookmark or add you to their 'Favourite Sellers' list and call back regularly to view your stock
* Every person buying games from you on eBay can be targeted with more offers outside of eBay, even for products that don't belong to you. You can not conspicuously market other people's products as an affiliate on eBay but you can promote affiliate products after that first initial eBay sale. You can do this by email, by attracting people to your affiliate web site, or by including information about other people's products inside the box containing whatever your customer purchased on eBay. See 'Games as Back End Sellers' later for an easy way to do this without ever creating a web site of your own and still it will look as though you have thousands of great products, in this case games, to interest your buyers.
* Specialising gives stronger buying power at auction and you will find non-specialists reluctant to buy large bundles of one product type. There's another great benefit of specialising at offline auction sales as opposed to buying across a broad range of items. Most auctions group 'like' items together, such as stamps, postcards, games, and will sell 'same item' lots consecutively rather than spread similar items throughout the day. Specialising in one product type means you'll rarely spend all day in a cold dingy auction room waiting for your lots to appear, starting number one at 9 am, lot 54 at 10 am, lot 371 at 2pm and lots 500 and higher will appear sometime late at night. This also means part-time eBayers can take a few hours from work, on flexible working time, for example, to bid on their grouped lots, instead of sometimes several days to bid on one or two items spread over multi-day auctions
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